Founders’ Mistakes: What You Can Learn from This Story
I never thought it would end this way
He didn’t realize until it dawned on him that the startup was going down. The telltale signs were noticeable at the tail end of 2023, one year and a half after launching.
The idea was noble, but the execution failed him.
It was June 2022 when I received a phone call from Danco, a friend from past projects. “Hi, Miller. This Kenyan guy in the US is looking for someone in digital marketing to handle his project. I recommend you for the job as I have a lot on my plate. Give it a shot. Here’s his number.”
That was the best news I’d received. I had been jobless for barely six months and needed a new opportunity. So, we had a lengthy conversation over the phone about the project and the compensation, and I was convinced.
That month marked the beginning of another journey, something I’d sworn not to do, but I had no choice.
The Mistakes He Could Have Avoided
1. Insufficient Resources
Having enough capital provides a cushion to start any business. We cannot quantify how “enough is enough,” but it keeps your worries at bay. Now, this startup ran as a one-man show (sole decision maker), and it seemed okay at first, but later, it didn’t.
You see, a startup with a founder…
