Why You Should Double Down on What Works in Anything You Do

Doubling down on what works is about efficiency, focus, and growth

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We live in a world that celebrates constant innovation and experimentation. But here’s the truth: chasing shiny new strategies, tools, or ideas can lead to burnout, frustration, and wasted time.

The secret to proper growth, whether in business, personal development, or relationships, often lies not in trying everything but in identifying what’s already working — and doing more of it.

Let’s break it down: why does doubling down on what works create such a massive impact, and how can you apply this principle to your life?

The 80/20 Rule in Action

The Pareto Principle, also known as the 80/20 Rule, states that 80% of your results come from just 20% of your efforts. This means that most of your success stems from a few key actions, strategies, or habits.

But instead of honing in on those, many of us are tempted to experiment with new things — hoping to uncover hidden magic elsewhere.

For example, a single ad campaign might account for most sales in a business context. Instead of pouring resources into unproven campaigns, why not scale the one delivering exceptional…